2. The 'Law of Horrible Click Throughs'

  • Outside of Facebook CTRs (Click Through Rates) have dropped dangerously! 
  • The first banner ad in 1994 had a 78% CTR but today you are lucky if you get a 0.1%
  • This means that when buying media on a CPM basis, your effective Cost per Click will be higher and so will your CAC (Cost per Acquistion) making it harder to turn a profit!

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3. Decline in Email Click Through Rates

Declining email CTRs means it is harder to convert customers via follow up sequences and monetize your list.  Throw in Outlook's and Gmail's tabbed inbox feature and things get even worse--most promotional emails are never seen, let alone read!

4. Proliferation of Fake/Bot Traffic

The numbers are scary! Get this...

  • For every $3 spent on display ads, $1 is lost to click fraud. This means your Cost per Click is 33% higher than you thought! In fact, 6.5 billion was lost to fake clicks in 2017.
  • 2x Increase in smartphone click fraud in 2017. This is only likely to continue.
  • 1 out of 5 ad serving websites is visited almost exclusively by bots! If you buy display ads, you are likely losing another 10% of your budget.
BACK TO TOP

The 5 Threats Facing WooCommerce Stores Today. How to Avoid Failure and Thrive in 2019

1. Dramatic Rise in Click Costs and Fierce Competition

The graph shows the rise in cost per click for  Facebook ads due to fierce competition among advertisers.

As you may be aware, it is  now harder than ever to turn a profit in eCommerce! Below are 5 of the major threats facing eCommerce marketers

With just a few clicks, your competitors can find out exactly what campaigns you are running. After you've toiled for months and spent lots of cash fine-tuning a campaign, it will be copied almost overnight! I guarantee it. Do you know how to make your business more defensible?

5. Free or Dirt Cheap Competitive Intelligence Tools

How to Avoid Failure and Thrive in 2019. Download Free eBook Below

As you can see, the five threats make it harder than ever to succeed as an eCommerce store. And while you cannot fully solve some of the problems discussed, you can avoid failure and get more eCommerce sales by converting more of the visitors you get. A high conversion rate is the real secret to major eCommerce success.

Imagine Getting 30% -- 40% or Occasionally, Even 2x to 3x More eCommerce Sales from the Same Amount of Traffic?

Get FREE eBook

Sample Case Studies...

As yo

Inside the eBook Discover...

Don't Just Trust Us. Instead, Ask our Happy Clients and Students...

"Jasper is an expert at growth. In parts do to his efforts, we are currently exceeding our sales forecast for Office 365 Subscriptions for the affiliate by 117%"

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""They helped us increase our revenue by 91%. Projected over a year this is worth more than $10 million"

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Senior Marketing Manager, Microsoft Office 

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CMO, Protalus 

About the Capital & Growth Team

  • 10 years experience leading large-scale conversion rate projects for Fortune 500 companies like Verizon, Bank of America


  • Consistently gets 2x to 3x conversion rate lifts


  • Keynote speaker at Salesforce, Marketing Sherpa conferences


Jon Powell

Principal, Capital & Growth

Jasper Kuria

Founder & Managing Partner, Capital & Growth

As seen in/on

  • Generated tens of millions of dollars in incremental revenue for clients


  • Ex-Microsoft employee and Moz/TechCrunch contributor


  • Degree from Yale University (B.S. Computer Science & Economics)

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1. 253% More Leads and 98% More Sales...

2. 58% More Sales...

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Representative Clients

Source: Statista

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  • The simple and proven 'Strategic Formula' for Conversion Rate Optimization we have used to generate tens of millions of dollars in revenue, without increasing traffic. It would take you years to figure this out on your own!


  • The one thing that will make your ecommerce business more ‘copy-cat proof’. Even if someone copies your landing page, it is much harder for them to replicate your success, when you do this thing.


  • An easy-to-follow technique for crafting high converting headlines, even if you have no copywriting skills. Some of our clients/students have used it to get 20% to 30% lifts in days!


  • Tactics from 7 real world case studies —previously only available to large company clients paying $27k per month or $375/hour.


  • Why 87% A/B tests fail to produce wins. What to do differently to increase your odds of getting a high conversion lift.