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Here, we addressed the concerns uncovered by our proprietary customer survey (also in the cheat sheet below).

One of those concerns was why someone should pay $79 for insoles when Dr Scholls cost $6.

Get Instant access to the full case study, five more and the simple ‘blueprint’ we’ve used to generate tens of millions in sales for Ecommerce stores. 

The Anatomy of a $97 Million Page: Case Study

We helped this ecommerce merchant increase sales by 91% WITHOUT more traffic by using a proven ‘formula’ for CRO (Conversion Rate Optimization).

The optimized page then allowed them to pay for more expensive traffic sources and grow ‘run-rate’ revenue by 1,212% in about 10 months (more than $10 million).

We estimate we increased the company’s valuation by  $97 million. To get 5 more case studies/examples and the proven ‘formula’ download our cheat sheet below

CRO (Conversion Rate Optimization) is the art and science of turning more of your site’s visitors into buyers, leads or app downloads. ). i.e getting more sales WITHOUT more traffic! It is usually done by carrying out ‘split tests’ (also known as A/B tests). Below are a few of the successful tests we did for this ecommerce store.


What is CRO?

2. Adding Celebrity Testimonials: 60% Lift

1. Including “free upgrade to expedited shipping” in the headline: 145% lift

(See large annotated images in the cheat sheet below)

(See large annotated images in the cheat sheet below)

For this test we added two “celebrity” endorsements. But don’t let the word “celebrity” scare you!

A “celebrity” can be anyone who is respected in your market. In our case it was a retired NFL player (that few would recognize as he played in the 90’s) and Ms. Senior America. Both had experienced severe leg/knee/back pain and the insoles helped.

3. Did a better job justifying the price + five other things: 58% Lift

(See large annotated images in the cheat sheet below)

(5 more detailed case studies and the simple, proven CRO 'formula' responsible for tens of millions in incremental ecommerce sales)